PPC Management

e-Visibility and cost efficiency go hand in hand for clients at Crocuss Web as we secure your freedom through paid search engine optimization. Our PPC models generate maximum value for your money and ensure good return on investment (ROI).

Running a successful PPC campaign is no ordinary joke. It combines a good mix of knowledge, expertise, technology and marketers who understand business.

Paid search is turning out to be a powerful and most targeted advertising medium in digital industry where markets are hypercompetitive.

  • Pay per click (PPC)  also termed as Cost per click is an internet advertising method directed to gain traffic to websites.
  • Here the advertisers pay the publishers (website owners) every time a user clicks on their ad.
  • Websites that use the PPC model display an ad every time a keyword query matches the list of keywords set by the advertisers or when a content site displays relevant content.
  • Such ads are called sponsored ads or links.
  • PPC follows a pay-for-performance model wherein the advertiser pays to the website only if  the ad is clicked on by the visitors.
  • Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.
  • PPC advertisement is vulnerable to click fraud though automated systems have been set in to control it.
  • Pay per click advertising can provide instant traffic to your website.
  • Pay per click advertising offers greater control and flexibility than regular search engines. As an advertiser, you have complete control over how much you are willing to pay for increased traffic.

With Crocuss Web benefits that you can avail on PPC Management are:

  • Comprehensive competitor analysis and industry research.
  • We frame high level campaign strategies for you and execute them too.
  • We help you develop a crisp ad copy and do the testing for the same.
  • We help you keep a tab on conversions and return on investment.
  • We provide extensive keyword research.

Advantages of PPC Management are:

  • PPC on popular search engines gives more exposure to keywords that you choose.
  • With PPC clients share the privilege to choose the keywords that are most relevant to them.
  • PPC does not demand payment unless the ad by you is clicked on.
  • With PPC you can allot a daily budget and alter it according to your needs. Once the budget limit is hit the ad will disappear from the website.
  • PPC campaigns do not allow you overshoot your budget and spend more than the allocated amount.
  • PPC helps target right audience as you get the luxury to choose your desired keywords.
  • PPC support flexibility, allowing you to mould your ad according to the needs.
  • PPC lets you test your ad campaign using different keywords.
  • PPC creates and promotes brand awareness as the ads stand displayed even when they are not clicked on.
  • PPC campaigns are designed to produce results instantly.